About Us

Super Bowl Campaign - Drive Sober Get Pulled Over

 

About the Campaign

Super Bowl weekend is here, andIDOT/BSPE is reminding football fans and Super Bowl partygoers that designated drivers are the best defense against the dangers of impaired driving. If your Super Bowl celebration involves alcohol or cannabis, plan for a safe ride home with a sober driver. If you’re hosting the party, take care of the designated drivers. Fans don’t let fans drive impaired. .

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As law enforcement professionals and traffic safety advocates, your commitment plays a vital role in reducing crashes and fatalities caused by impaired driving. By increasing enforcement, elevating public awareness through paid, earned, and social media, and utilizing local resources, you can make a measurable difference in saving lives.

If your agency is in need of traffic safety materials to support this effort, please contact your Regional Law Enforcement Liaison (LEL) to request available resources or CLICK HERE to go to NHTSA - Traffic Safety Marketing 

 Dates to Remember 

• Pre-campaign press release dates:  February 2 - 5, 2026  

• Enforcement dates:  February 6-9, 2026

• Post-campaign press release dates:  February 9 - 11, 2026

• BSPE205 due date:  No later than  February 23, 2026 (electronically submit to dot.bspedata@illinois.gov with a CC to LEL)

• BSPE500 due date:  No later than  March 26, 2026   (electronically submit to dot.BSPE.Claims@illinois.gov)  

Media / Social Media Material

IDOT/BSPE has sample social media posts and graphics available on their website This content is designed for easy posting and seamless integration into your current social media strategy.

Click Here to a link to the IDOT website under "Resources."